Business Strategy


With 38 years of experience in cosmetics retailing and the support of its loyal and ever expanding customer base, Sa Sa has grown into Asia's leading independent retailer of quality cosmetics products.

Throughout the years, Sa Sa has maintained excellent long-term relationship with its suppliers. With its global purchasing and sourcing capabilities, often buying in large quantities to increase bargaining power, Sa Sa manages to offer a wide selection of quality products at competitive prices. Its market leadership reflects its innovative retailing formula based on choice and convenience. The "one-stop-shop" concept and open display for beauty products introduced by Sa Sa has made the shopping experience more enjoyable.

Sa Sa considers employee training as crucial to the continued success of its operations and business expansion. Training is focused on product knowledge and service skills and in turn providing the best customer service possible. Each Sa Sa beauty consultant receives over 260 training hours.