Opening of Sa Sa Boutique and SHINE.

Strategic partnership with Tencent
and JD Group.

First O2O Store opened in Shanghai.





The Group launched a new brand image, promoting the pursuit of beauty for women.

Sa Sa’s online shopping platform launched a regenerated Mainland China shopping website.

10th anniversary of Sa Sa entering Mainland China market.

The official Weibo account of topped the “Weibo Ten Most Influential Hong Kong Corporations” List.

The Group received the “10 Year Plus Caring Company Logo” from the Hong Kong Council of Social Service.





Title sponsor for the “Sa Sa Ladies’ Purse Day” for ten consecutive years.

Opened first “Sasa” stores in Zhongshan, Xi’an, Wanning, Jiangmen, Foshan, Fuqing in Mainland China.




35th anniversary of the Group.

First-ever lifestyle concept store, Sa Sa Supreme, with approximately 20,000 sq. ft.

Opened first “Sasa” stores in Changsha, Nanjing, Dongguan, Chengdu and Zhuhai in Mainland China.

The Group’s 100th store in Hong Kong and Macau.

"Sa Sa Making Life Beautiful Charity Fund" was founded.





First store in Dalian, China.

Opened flagship store in Jordan, Hong Kong, with approximately 12,000 sq. ft.




The Group’s 200th store in Asia.

Became a constituent member of the “Hang Seng Corporate Sustainability Benchmark Index”.






“Sasa” store network expanded into Tianjin,
Yichang, Ningbo, and Shaoxing, China.





Opening of the largest “Sasa” store in Asia
(10,000 sq. ft.) in Tsim Sha Tsui, Hong Kong.

First two stores in Wuhan and the first
store in Suzhou, China.

First Suisse Programme specialty store in
Hong Kong.





30th anniversary of the Group.

The Group’s 100th store in Asia.

Disposal of beauty services business to focus on core retail and brand management businesses.

First five stores in Beijing, China.





First Suisse Programme beauty counter in
Mainland China.





First Mainland store in Shanghai, China.





Appointed as sole agent for a leading global prestige brand, Elizabeth Arden, in Hong Kong and Macau.




Opening of the La Colline specialty store.

Launch of to offer round-the-clock
on-line shopping of beauty products.





First store in Malaysia.





Sa Sa was listed on the Main Board of The Stock Exchange of Hong Kong in June with an oversubscription rate of more than 500 times.

First stores in Macau, Taiwan and Singapore.

Number of stores increased to 11 in Hong Kong.





First branch store in Tsim Sha Tsui, Hong Kong. 





First “Sasa” standalone high-street store in Causeway Bay, Hong Kong.





Mrs Eleanor Kwok and her husband Mr Simon Kwok began their cosmetics retail
business from a 40-sq. ft. “Sasa” counter in Hong Kong.