Milestone



2018

40th anniversary of the Group.

The Group launched the co-branded “BOC Sa Sa Dual Currency Credit Card” with Bank of China (Hong Kong) and Union Pay International.

 

 

2017

Sa Sa Mall was launched on WeChat.

Sasa.com Mobile App has been launched in China market.

Strategic cooperation agreement with NetEase’s cross-border e-commerce platform Kaola.

Grand opening of Sa Sa' flagship store on Tmall Global. 

Launch of house brand - Eleanor in Hong Kong, with its first exclusive store in Sa Sa Supreme and the pop-up store outside Hysan Place in Causeway Bay. 

 

2016

Opening of Sa Sa Boutique and SHINE.

Strategic partnership with Tencent
and JD Group.

First O2O Store opened in Shanghai.

 

 

 

2015

The Group launched a new brand image, promoting the pursuit of beauty for women.

 

 

 

2014

Title sponsor for the “Sa Sa Ladies’ Purse Day” for ten consecutive years.

 

 

 

2013

35th anniversary of the Group.

First-ever lifestyle concept store, Sa Sa Supreme, with approximately 20,000 sq. ft.

"Sa Sa Making Life Beautiful Charity Fund" was founded.

 

 

 

2012

First store in Dalian, China.
 

 

 

2011

The Group’s 200th store in Asia.

Became a constituent member of the “Hang Seng Corporate Sustainability Benchmark Index”.

 

 

 

 

2010

“Sasa” store network expanded into Tianjin,
Yichang, Ningbo, and Shaoxing, China.

 

 

 

2009

First Suisse Programme specialty store in
Hong Kong.

 

 

 

2008

30th anniversary of the Group.

The Group’s 100th store in Asia.

Disposal of beauty services business to focus on core retail and brand management businesses.

First five stores in Beijing, China.

 

 

 

2006

First Suisse Programme beauty counter in
Mainland China.

 

 

 

2005

First Mainland store in Shanghai, China.

 

 

 

2002

Appointed as sole agent for a leading global prestige brand, Elizabeth Arden, in Hong Kong and Macau.

 

 

2000

Opening of the La Colline specialty store.

Launch of sasa.com to offer round-the-clock
on-line shopping of beauty products.

 

 

 

1998

First store in Malaysia.

 

 

 

1997

Sa Sa was listed on the Main Board of The Stock Exchange of Hong Kong in June with an oversubscription rate of more than 500 times.
 

First stores in Macau, Taiwan and Singapore.

 

 

 

1992

First branch store in Tsim Sha Tsui, Hong Kong. 

 

 

 

1990

First “Sasa” standalone high-street store in Causeway Bay, Hong Kong.

 

 

 

1978

Mrs Eleanor Kwok and her husband Mr Simon Kwok began their cosmetics retail
business from a 40-sq. ft. “Sasa” counter in Hong Kong.

.