Partnership with Shopee opening first Sa Sa Official Store in Southeast Asia 

Sa Sa’s WeChat Mini-Programme Garners “WeChat Power - Annual Smart Service Award”.



Most Engaging Employer Brand 2019

Opening of Sa Sa Hong Kong Flagship Store on HKTVmall.

Being the first physical cosmetic store to launch Seagrape Deep Hydrating Water Gel Mask of beauty brand FAN BEAUTY established by the Chinese megastar Fan Bingbing globally.



40th anniversary of the Group.

The Group launched the co-branded “BOC Sa Sa Dual Currency Credit Card” with Bank of China (Hong Kong) and Union Pay International.

Collaboration with Taobao Global.

Sa Sa store debuted at Hong Kong West Kowloon Station of Guangzhou-Shenzhen-Hong Kong Express Rail Link (Hong Kong Section) to leverage the development of the Greater Bay Area.




Sa Sa Mall was launched on WeChat. Mobile App has been launched in Mainland China market.

Strategic cooperation agreement with NetEase’s cross-border e-commerce platform Kaola.

Grand opening of Sa Sa' flagship store on Tmall Global. 

Launch of house brand - Eleanor in Hong Kong, with its first exclusive store in Sa Sa Supreme and the pop-up store outside Hysan Place in Causeway Bay. 



Opening of Sa Sa Boutique and SHINE.

Strategic partnership with Tencent
and JD Group.

First O2O Store opened in Shanghai.





The Group launched a new brand image, promoting the pursuit of beauty for women.





Title sponsor for the “Sa Sa Ladies’ Purse Day” for ten consecutive years.





35th anniversary of the Group.

First-ever lifestyle concept store, Sa Sa Supreme, with approximately 20,000 sq. ft.

"Sa Sa Making Life Beautiful Charity Fund" was founded.





First store in Dalian, China.




The Group’s 200th store in Asia.

Became a constituent member of the “Hang Seng Corporate Sustainability Benchmark Index”.






“Sasa” store network expanded into Tianjin,
Yichang, Ningbo, and Shaoxing, China.





First Suisse Programme specialty store in
Hong Kong.





30th anniversary of the Group.

The Group’s 100th store in Asia.

Disposal of beauty services business to focus on core retail and brand management businesses.

First five stores in Beijing, capital of China.





First Suisse Programme beauty counter in
Mainland China.





First Mainland store in Shanghai, China.





Appointed as sole agent for a leading global prestige brand, Elizabeth Arden, in Hong Kong and Macau.




Opening of the La Colline specialty store.

Launch of to offer round-the-clock
on-line shopping of beauty products.





First store in Malaysia.





Sa Sa was listed on the Main Board of The Stock Exchange of Hong Kong in June with an oversubscription rate of more than 500 times.

First stores in Macau, Taiwan and Singapore.





First branch store in Tsim Sha Tsui, Hong Kong. 





First “Sasa” standalone high-street store in Causeway Bay, Hong Kong.





Mrs Eleanor Kwok and her husband Mr Simon Kwok began their cosmetics retail
business from a 40-sq. ft. “Sasa” counter in Hong Kong.