Vision & Mission


To maintain its position as the leading cosmetics retailing group in Asia.

The Group will continue to grow its core cosmetics retailing business by increasing retail outlets throughout the region. New store concepts and e-commerce will be used to create even fresher channels for the Group. Mainland China will be an important target market for geographical expansion.

As a "Beauty Expert", Sa Sa will continue to strive its best to provide "Quality Products, Best Value and Professional Service" for its customers to meet their ever increasing needs.


  • Create maximum returns for our shareholders
  • Empower our employees to grow and excel
  • Develop strategic partnerships with our suppliers
  • Offer our customers the best products and shopping experiences
  • Foster dialogue with our communities to address their needs