About Us
Established in 1978, Sa Sa is a leading beauty product retailing group in Asia. Listed on the Main Board of The Stock Exchange of Hong Kong Limited in 1997 (Stock code: 178), Sa Sa’s business covers Hong Kong and Macau SARs, Mainland China and Southeast Asia.
We position ourselves as one-stop beauty product specialty platform with a business focus on “Beauty”. We provide diverse quality products under more than 600 brands ranging from skincare, fragrance, make-up, hair care and body care products, Inner beauty products as well as beauty equipment. Our diversified e-commerce platforms offer round-the-clock online shopping services along with comprehensive product information to customers from different countries.
In line with the new retail era, we are integrating our physical and online business presence, striving to provide a customer-centric omni-channel shopping experience.
Good Corporate Governance
Placing great emphasis on corporate governance, the Group has been named as one of the Asia's 200 Best Under a Billion Companies by Forbes Asia. Sa Sa has also been honoured with accolades from various prominent selections including Hong Kong Investor Relations Association, IR Magazine and DHL/SCMP Hong Kong Business Awards, thereby setting the highest standard for the industry.

The Group is included in the FTSE Index Series, the MSCI Index Series and S&P Index Series.
Wide Distribution Network
As customer needs and cosmetic trends constantly evolve, Sa Sa has also been actively responding to the market needs. Leveraging on the combined strength of our physical store network and multiple online platforms beyond the geographical constraints, we are aspired to offer round-the-clock online shopping services along with comprehensive product information to our customers from different countries, striving to provide a refined and seamless OMO customer experience.
Business Strategies and Outlook
Starting from a 40-square feet cosmetics counter, Sa Sa has been growing swiftly as a leading beauty product retailing group in Asia and one of the largest sole agents in beauty product in Hong Kong SAR over the past decades.
As a leading “one-stop beauty product specialty platform” in Asia, Sa Sa strives to fulfil the different needs of customers by offering an array of quality cosmetics and beauty products at competitive prices as well as dedicated multi-brand beauty services.
Embracing the new retail era, Sa Sa is moving in a strategic direction that integrates bricks-and-mortar stores and online business in order to develop a “customer-centric” new retail model and live up to our commitment of “Service from the Heart”, enabling our customers to enjoy a seamless shopping experience anytime and anywhere.