New Retail Blue Blueprint
Leveraging on the combined strength of integrating our extensive network of physical stores in Mainland China, Hong Kong and Macau SARs and our team of professional beauty consultants, we are aspired to enhance overall shopping experience under the “customer-centric” new retail mode, thereby fortifying our position as a leading beauty product retailing group in Asia.
Gain better understanding of our customers’ shopping patterns via the use of big data and analytics, we strive to provide professional multi-brand beauty advice as well as personalised shopping experience along with sound customer relationship management, thereby creating a seamless customer experience.
Customer Touch Points
Through integrating our physical stores and online business, our multiple digital and physical touchpoints will work together seamlessly, enabling us to serve our customers better with increasingly convenient shopping solutions.
Products and Services
Our goal is to adjust our product portfolio more strategically by responding to the needs of our customers, continuing to offer highly diversified products at highly competitive prices, and by capturing the latest trends and customer preferences.
Our technology advancement sets out to create a more personalised and seamless customer experience