SaSa

New Retail Blue Blueprint

Leveraging on the combined strength of integrating our extensive network of physical stores in Mainland China, Hong Kong and Macau SARs and our team of professional beauty consultants, we are aspired to enhance overall shopping experience under the “customer-centric” new retail mode, thereby fortifying our position as a leading beauty product retailing group in Asia.

Customers

Gain better understanding of our customers’ shopping patterns via the use of big data and analytics, we strive to provide professional multi-brand beauty advice as well as personalised shopping experience along with sound customer relationship management, thereby creating a seamless customer experience.

Customer Touch Points

Through integrating our physical stores and online business, our multiple digital and physical touchpoints will work together seamlessly, enabling us to serve our customers better with increasingly convenient shopping solutions.

Products and Services

Our goal is to adjust our product portfolio more strategically by responding to the needs of our customers, continuing to offer highly diversified products at highly competitive prices, and by capturing the latest trends and customer preferences.

Our technology advancement sets out to create a more personalised and seamless customer experience

Integrated Customer Database

Integrating the customer data of our Hong Kong and Macau SARs and Mainland China physical stores and online business to enhance customer engagement. Our aim is to develop deeper understanding of customers’ shopping behaviour, engage customers continuously to boost customer loyalty in the long term, increase repeated purchases, and achieve a seamless shopping experience.

Retail Technology

Guided by the "customer-centric" principle, the Point of Sale (“POS”) system, big data and other retail technologies will be deployed to enhance the collaboration of each customer touchpoint and optimise sales processes, thereby creating a more personalised customer shopping experience.

Supply Chain Automation

Technology enables us to use big data to understand customer preferences swiftly, capture the latest product trends and optimise product sourcing strategy in order to improve logistics arrangement for O2O operations, thereby enhancing the inventory management and overall operational efficiency.

Digitalisation of Operations

Internal work processes are being streamlined and digitalised to strengthen overall operational efficiency and speed up O2O development. This aims to provide customers with a more dedicated, convenient and personalised shopping experience.