As a multi-brand beauty retailer, we take pride in our ability to recommend products that are most suitable for our customers. Our network of highly experienced beauty consultants is one of the most valuable assets and a unique point of difference that helps us provide superb services to our customers.
Sa Sa is committed to fostering sustainable business growth and increasing value to our stakeholders, leveraging our strengths built-up over the years.
“Making Life Beautiful” remains our core purpose, and we will look to deliver this through investing in four key areas that enable our three strategic pillars.
Customer Journey Digitalisation
We live in a changing world – Customer behaviour and preferences are evolving and so are technologies. A new style of conducting retail business is emerging. Shadowing the prevailing trend, Sa Sa is accelerating the development of customer-centric online-merge-offline (OMO) retail model and living up to our commitment of “Service from the Heart”.
Aiming to understand our customers better and to meet their changing needs, we strengthen our interaction with customers via the New Retail Model and enhance both customer satisfaction and loyalty as a result. Leveraging on the combined strength of integrating our extensive network of physical stores and our team of professional beauty consultants, we are aspired to create personalised shopping experience which can overcome traditional geographical and physical store constraints under the“customer-centric” new retail model through the use of big data and retail technology.
Meanwhile, in line with the above OMO business development, we are moving towards the directions of supply chain automation and digitisation of operations so as to enhance inventory management and operational efficiency. All these will drive us towards the goal of strengthening our leadership in the beauty product retailing industry in Asia.