SaSa

Business Strategies

As a multi-brand beauty retailer, we take pride in our ability to recommend products that are most suitable for our customers. Our network of highly experienced beauty consultants is one of the most valuable assets and a unique point of difference that helps us provide superb services to our customers.

Sa Sa is committed to fostering sustainable business growth and increasing value to our stakeholders, leveraging our strengths built-up over the years. “Making Life Beautiful” remains our core purpose, and we will look to deliver this through investing in four key areas that enable our three strategic pillars.

Customer Journey Digitalisation

NEXT-GEN CRM

Unify CRM mechanism to provide a consistent user experience for online and offline.
Redefine various customer journey interactions to increase customer lifetime value.
Build an interactive and close community of Sa Sa members with deeper understanding through enriched product content, consumer review functions, and value-added services, i.e. skin test, foundations shade matching, colour testing and personalised product suggestions.

EXPERIENCE ORIENTED RETAIL STORES

Reshape the instore experience we aim to provide.
Trial QR-code based retail, in-store skin test, foundations shade matching, colour testing etc.
Deploy technologies such as heatmap and operation productivity analysis, to enhance the shopping experience.

OMO EXPANSION

Improve the whole process of Buy Online Pick-up In Store through an enhanced OMO model.
Focus on upgrading technological capability and establishing external partnerships with parties, such as payment gateways and delivery service providers, to open up more pick-up locations.
Focus on equipping our professional beauty consultants with the right tools to assist them in recruiting offline customers to online channels for omni-channel engagements.

DATA ANALYTICS PLATFORM

Centralise data management platform (master data, key figures, processes, tech solutions and governance) to group level for more holistic data-based management.
Encourage more efficient and accurate databased decision making in daily business operation.
Improve collaborations between various functions and teams.

We live in a changing world – Customer behaviour and preferences are evolving and so are technologies. A new style of conducting retail business is emerging. Shadowing the prevailing trend, Sa Sa is accelerating the development of customer-centric online-merge-offline (OMO) retail model and living up to our commitment of “Service from the Heart”.

Aiming to understand our customers better and to meet their changing needs, we strengthen our interaction with customers via the New Retail Model and enhance both customer satisfaction and loyalty as a result. Leveraging on the combined strength of integrating our extensive network of physical stores and our team of professional beauty consultants, we are aspired to create personalised shopping experience which can overcome traditional geographical and physical store constraints under the“customer-centric” new retail model through the use of big data and retail technology.

Meanwhile, in line with the above OMO business development, we are moving towards the directions of supply chain automation and digitisation of operations so as to enhance inventory management and operational efficiency. All these will drive us towards the goal of strengthening our leadership in the beauty product retailing industry in Asia.