SaSa

Business Strategies

As the leading beauty and personal care retailer in Asia, Sa Sa is committed to a customer-centric approach. We leverage the power of digitalisation to capitalise on opportunities in the evolving retail landscape, enabling us to better understand customer preferences and market trends. Equipping an exceptional selection of global trend products and skilled beauty consultants allow us to deliver personalised service and a diverse range of product choices through our integrated online-merge-offline (OMO) sales network, realising our vision of “Making Life Beautiful”.

Customer-Centric Approach

Next-gen CRM for Personalised Service

Integrating Sa Sa's CRM system across Hong Kong & Macau, Mainland China, and Southeast Asia and optimising member recruitment and registration processes can improve customer's shopping experience.
Enhancing customer engagement through various interactive features like customer reviews and offering personalised value-added services, i.e. skin testing and tailored recommendations for makeup or skincare allows customers to gain a more comprehensive understanding of the product effectiveness.
We can better understand consumer preferences and habits, thereby strengthening our relationships with customers and improving the shopping experience with our plan of introducing new technology.

Enhancing Digital Management for Decision-Making Accuracy and Agility

Centralising the management of operational data (both financial and non-financial) is able to implement a more comprehensive, data-driven management model.
Effective monitoring of business performance as well as quicker and more precise decision-making in daily operations can be implemented. It improves collaboration between departments and establishes clearer business objectives.

Strengthening OMO Operating Model for Convenient Shopping Experience

Enhancing our technological capabilities and reinforcing partnerships with various third-party platforms, payment systems, and delivery service providers to offer a wider array of shopping and pickup options.
Sa Sa's unique beauty consultants can provide personalised professional beauty advice through online live streaming, WeChat, and in-store services, ensuring a comprehensive omni-channel experience for customers.

Focusing on Talent Development to Establish Two-Way Interaction Between the Company and Employees

Cultivate a warm and joyful family atmosphere for our employees to foster two-way interaction and gain insight of consumer trends and changes from multiple perspectives.
Optimising its training programmes with AI technology to add value to our employees as well as keeping them up with sustained exploration and skill development to full potentials, thereby truly embodying the spirit of “Joy at Sa Sa”.

We live in a changing world – Customer behaviour and preferences are evolving and so are technologies. A new style of conducting retail business is emerging. Shadowing the prevailing trend, Sa Sa is accelerating the development of customer-centric online-merge-offline (OMO) retail model and living up to our commitment of “Service from the Heart”.

Aiming to understand our customers better and to meet their changing needs, we strengthen our interaction with customers via the New Retail Model and enhance both customer satisfaction and loyalty as a result. Leveraging on the combined strength of integrating our extensive network of physical stores and our team of professional beauty consultants, we are aspired to create personalised shopping experience which can overcome traditional geographical and physical store constraints under the“customer-centric” new retail model through the use of big data and retail technology.

Meanwhile, in line with the above OMO business development, we are moving towards the directions of supply chain automation and digitisation of operations so as to enhance inventory management and operational efficiency. All these will drive us towards the goal of strengthening our leadership in the beauty product retailing industry in Asia.